Testimonials & Case Studies

Don't Take My Word For It

Real campaigns, real numbers, and real words from the people I've worked with.

Case Study · Congressional Campaign

Dax Alexander For Congress

Lead Social Media Strategist · Texas 1st District · 2026

“You've done more for this campaign than a lot of people.”

Dylan Sigler, Campaign Manager

341kPost Views
11kPage Visits
650+New Followers
2ndPlace, Both Elections

Primarily organic growth, Oct 1 2025 to May 26 2026. 7,717 votes in the primary, 1,989 in the run-off.

Dax Alexander speaking at a campaign event Dax Alexander speaking with a microphone against a brick wall Dax Alexander addressing a community event Dax Alexander speaking at an NAACP campaign event Dax Alexander addressing the room Dax Alexander mid-thought while speaking

Watch The Work

What I Did

Built a content system from scratch

I joined Dax's team in October of 2025, a few months into his race. Up to that point, managing, creating, and posting content was being juggled by the 2 key leaders of the campaign, and there was 0 documentation written on what the content should be, branding guidelines, tonal approach, or what platforms to post what content on.

I was brought on to help with photography and videography, but I opted to build the campaign's entire approach to digital content from the ground up. I authored the official Campaign Social Media and Brand Image SOP that was used and referenced throughout the race, interviewed Dax in private about his messaging and his "why," and led end-to-end video and photo production personally. The goal was to diversify Dax from an unprecedented 4 candidate field and speak from his unique voice to his people.

  • Primarily Organic Growth
  • Targeted Gen Z & Boomers
  • Facebook & Instagram Focus
  • Personality Driven Content
  • High Production Value
  • Standardized Processes

Case Study · Restaurant Brand

Krazy Cajun

Lead Social Media Strategist · Local Restaurant · 2022

“You have done a fantastic job David!”

Tim LeGrand, CEO / Founder

76.4kGoogle Impressions
+200%Traffic Growth
800+Website Visits
225+New Followers

Three month campaign, December 2021 to February 2022. 20+ photo posts, and the “Burn The Fries” post became a local meme.

Krazy Cajun shrimp sub, top down Krazy Cajun restaurant interior with Cajun decor Krazy Cajun food spread with mac and cheese, chicken, and sides Tabasco bottle against warm bokeh string lights Krazy Cajun catfish sandwich Krazy Cajun storefront at night with neon signage Krazy Cajun chicken and dirty rice on a bed of lettuce Krazy Cajun rice salad

What I Did

A full digital refresh

This was a 3 month campaign for Krazy Cajun that ran from December 2021 to February 2022. I managed their Google My Business page, refreshed their website and set it up with ecommerce potential, and shot professional photography of their food, drinks, and storefront for social media and their delivery app.

Over those three months the work grew their social media impressions, grew a community, and increased traffic to their website and delivery app by over 200%.

  • Facebook & Instagram Focus
  • Product Driven Content
  • High Production Value
  • Website Refresh

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